110106 Impact of Advertising and Promotion on Rural Consumer Behavior: Insights from AMUL’s Campaigns in Jhunjhunu
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Rajesh Kumar (Ph.D Research Scholar)¹, Dr. Rajesh Kumawat (Assistant Professor)²,
Department – Commerce, Shri Jagdish Prasad Jhabarmal Tibrewala University, Chudela, Jhunjhunu